There are lots of things that are crucial to catalog design. The cover page design and the design of your catalog's product pages all play essential roles in developing a brochure that will bring in new customers and sales.
None of the things mentioned above are more important than the type of paper you will choose to print your catalog on. The "feel" of your catalog is necessary to your potential consumers. The longer they have your brochure in their hands, the more item they will buy. In this article I will discuss a few of the numerous paper options you have to print your catalog on.
You need to decide if the cover will be the very same paper as the rest of your catalog. In many cases the cover will be of much heavier weight then the interior pages.
Second you will need to choose layered or uncoated paper for printing your catalog. Coated paper is for the glossier designs and uncoated is more affordable, however can still show your products well.
So you have 2 things to think about first, "Will it be glossy paper or not?", "Will my cover be the same weight as the interior pages of my catalog?"
When you have actually answered those two questions the next decision is what the weight of the paper will be. Many brochures choose 60, 70, or 80 lb. weights. So it would be 60lb uncoated or covered, 70 lb. Uncoated or layered. 80 pound. Paper typically is just selected for 80 lb. Weight and above. Likewise, not all paper is determined by weight. Some is determined by thickness or "points".
Now the above is actually over-simplified. There are other types of special paper you can pick from. There check here is textured paper, photographic paper, and other more costly paper to pick from if you are selling a high-end or pricey item.
When selecting the paper your brochure will be printed on, there are also other considerations. Such as the method of printing you are going to pick.
If you are going to have your brochure printed on a hot-set web press, then you can choose uncoated or covered paper. A cold-set web press can not print on layered paper.
Then you can pick from any of the high quality documents they have offered, if your printer utilizes a sheet-fed duct tape paper press. The exact same chooses printers that do digital printing.
It will depend a lot on the printer you pick. You require to discover what kind of paper is available and you will want to see samples of the paper to get a much better concept of which one you desire to print your brochure on. Ask your printer to recommend the various types of paper they think will be the best for your catalog.
Here is a list of a few of the types of paper your printer may have available for you to pick from or might be able to buy for you.
4 things identify the quality of the paper, opacity, surface, ppi, and brightness. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. If a paper is too nontransparent, your text and images from one page will be seen through onto another page that your customer is trying to check out.
Ask your printer to offer you with samples or example brochures and a catalog for printing your brochure on the numerous kinds of paper before you choose. You understand what your spending plan is and paper is only one of the expenses you need to think about.
None of the things mentioned above are more important than the type of paper you will choose to print your catalog on. In this article I will go over some of the lots of paper options you have to print your brochure on.
There is textured paper, photographic paper, and other more pricey paper to select from if you are selling a pricey or high-end item.
If you are going to have your brochure printed on a hot-set web press, then you can select covered or uncoated paper. You need to find out what type of paper is available and you will desire to see samples of the paper to get a much better idea of which one you want to print your brochure on.